"Windowing"

"The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy," Deborah Bradley, Turner's senior vice president of program acquisitions, said in a written statement.

"Windowing" is the film and TV industry jargon for carefully timing -- and delaying -- the release of content through various viewing channels. The goal is to maximize revenue from the sales of hot, in-demand programming.

Netflix scores Cartoon Network, Adult Swim and more Time Warner content - CNN Money

I finally know what to call that wretched strategy.